Is your website maximizing its potential reach? Is it catering to your customer's needs? Could it be opening up your business to legal liabilities. At Analytics Bound, we understand there are many considerations that small businesses have to consider when building an online presence. One consideration that is often overlooked, is the accessibility of a website.
When we think about accessibility, we often think about physical accessibility such as wheelchair accessibility. However, it is important to remember that virtual accessibility is just as important as physical accessibility concerns. We are passionate about helping you to reach all of your customers effectively, including those with vision or hearing impairments.
At Analytics Bound, we use the Web Content Accessibility Guidelines (WCAG) 2.1 to evaluate the websites we develop and/or maintain to ensure they are accessible to the widest audience possible. Utilizing these standards, we can ensure the websites that we manage are accessible to person(s) with disabilities including:
Additionally, web accessibility is becoming a legal concern for a growing number of businesses. According to one statistic there were approximately 3,500 lawsuits resulting from website accessibility.
As you can see, website accessibility can significantly reduce your bottom line by reducing your potential reach and presenting a legal liability for your business. To combat this we use a combination of tools and techniques to determine potential accessibility concerns, and following the WCAG 2.1 guidelines, we make every effort to remediate those issues.
When building a website, many people often only consider how their website will look to a typical user on their desktop and mobile devices. However, to be a truly accessible website to the largest audience, one must consider how their website will be interpreted by a screen reader, or how a user may interact with the website using only a keyboard.
If you are interested in learning more about web accessibility, we encourage you to visit the Web Accessibility Initiative website for more information.
Contact Us today for a free accessibility evaluation of your existing website or to discuss the building of a new, accessible website to maximize your ability to connect with your stakeholders.