Could your website be generating more leads? Are you visitors not converting to customers? Are you investing in direct to consumer marketing? Are you in a competitive local market with many companies offering similar services?
If you answered yes to any of the questions above, then you need to consider investing in Search Engine Optimization (SEO) for your business. Search engines connect people with information. In many ways, search engines are the gatekeepers to the internet. In order to drive organic traffic to your website, you need search engines to connect you with your customers.
SEO is a series of methodologies that help search engines to better understand the content and the reliability of the information on your site. There are a number of factors that go into determining whether your customers will be able to find you via a search engine including:
These are just some of the factors that determine whether a website will be ranked well by a search engine. A search engine's main job is to connect its users to quality results that will provide them with the information they are searching for with as little frustration as possible. For this reason, it is important to remember that your SEO strategy will directly affect the number of visitors that will find your content on the internet.
Over the coming weeks, we will dive into these factors and many others that will help you to better formulate an SEO strategy.
Our experts at Analytics Bound are also available to help you implement an SEO strategy for your business. Feel free to contact us to schedule a consultation with a team member.